Is MOBILE Everything?

Mobile is everything because just about everyone in the world now has a mobile device. About half of those devices are smartphones – the fastest selling gadget in the history of gadgets.

By the year 2020 – just four years from now – about 80 percent of the adult population will own one.

Mobile is also everything because those devices are a natural and essential extension of every aspect of our lives. We all know the anecdotes about

- How many emails are opened via mobile phones (54 percent),

- How many consumers check their phones within 15 minutes of opening their eyes in the morning (80 percent), and

- How many times a day the typical consumer checks their phone for messages or calls or texts (150 times).

Apple controls something like 65 percent of all of the traffic on mobile devices.

And they control everything that happens on their platform – from who gets access, to how much that access costs, to the standards that are used.