Saturday, April 11, 2015

ABCs of EMV.....

The FRAUD in CREDIT CARD is one of the TOP Concern in the US - Cards Industry. EMV uses chip card technology to provide more secure card for payments.

By moving to EMV, Merchants, Banks and Software Solution Providers wil lget benefits.

-  Reduced Fraud
-  Better Data protection
-  Enhanced Payment Security

Merchants partcularly needs to be prepared as a libality for NON EMV Transactions will shift from Card ISsuers to Merchants from OCTOBER . 2015.


"A" for Anticipation

EMV Chip cards also known as
 
- SMART CARDS, 
- Chip and PIN Cards,
- Chip and Signature

EMV Cards offer an added Level of Security with Chip that assigns a unique code using dynamic data during authentication process when customer uses their cards.
Customers, instead of swiping, they enter card into Terminal with PIN or Signature.

"B" for Benefits

One of the main benefits is PEACE OF MIND since their Data protection has been ensured with chip security. Another major benefits for Travellers. Most of countries started supporting EMV Terminals.

Most of the current EMV Terminals supports contactless transactions. So its good to have EMV Cards.

"C" for cohesiveness

All the Merchants who is making investment into this business, will need to assess the investment they are making in the transition with over all payment program.

4 comments:

nick jones said...

good blog...

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